> For the complete documentation index, see [llms.txt](https://fitnight.gitbook.io/whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fitnight.gitbook.io/whitepaper/team/julius-lorenz-ceo-and-founder.md).

# Julius Lorenz - CEO & Founder

Working in the fitness industry for 7 years, I witnessed countless times how old-fashioned fitness studios are led and how hard they struggle to retain their members.

If I have learned one thing: flexibility and independency always wins. 

People dont want to be trapped in long, yearly memberships. We live in the digital age. They want to travel, see the world and work from everywhere.

I spent very much of my free time thriving in web3 and realized, the perfect solution to all of this lies right in front of my eyes: **NFTs**. 

People criticize NFTs for all sorts of reasons. Mainly because of missing usecases.

By turning traditional gym memberships into NFTs we deliver a perfect blueprint, what NFTs can (and should) be: A fundamental element that constitutes a contract and can be flexibly sent or traded, if the individual wishes to do so.

We don't sell memberships, we sell freedom.

<figure><img src="/files/3RDth9DsADjnf5E1Gqht" alt=""><figcaption></figcaption></figure>

## [X Profile](https://x.com/julz_web3sports)

## [LinkedIn](https://www.linkedin.com/in/julius-lorenz-5b595325a/)


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://fitnight.gitbook.io/whitepaper/team/julius-lorenz-ceo-and-founder.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.